DAVE’S AUDIOBLOG ENTRY #29: Why I’m A Dork…no, I mean why I’m a dork for caring about borderline-meaningless differences in audio quality. What did you think I meant?

The Neumann U87, generally considered to be the “studio standard” of condenser microphones.

DON’T WANNA READ? THEN LISTEN!:

I know that audio technology isn’t everybody’s thing. To some, it’s nerd material. So, from this point out, all of my audioblog entries that deal with audio technology will have the following sound byte placed in front of them when dorky or nerdy material is approaching: “WARNING, NERD MATERIAL!” So, to that end…”WARNING, NERD MATERIAL!” I’d like you guys to do an experiment for me. Watch the video below starting at the 3:08 mark, and watch until the 3:28. Don’t watch anything else.

DON’T WANNA READ? THEN (CONTINUE) LISTEN(ING)!:

Done? Okay. Well, what you just saw was the comparison of two different microphones…except both of them were the same. Confused? They were two different models of the same condenser mic, the Neumann U87. This mic is considered by many to be the best condenser mic currently being manufactured. However, the first model, the Neumann U87i, was–

–hold on, hold on, stay with me, non-nerds, I’m going somewhere with this!

So yeah, the first model, the Neumann U87i, was released in 1967. Almost 20 years later, in 1986, a new model was released, the Neumann U87ai, with the only difference being a (very) slight modification to the voltages of the mics. This resulted in some minor sound differences that, by the opinion of the professional audio engineers in this video, were so minor that someone could use the mics for stereo recording purposes, or even swap them out during a recording session, and no one would know the difference.

So, you have undoubtedly asked…where am I going with this? Here’s where I’m going with this: none of what I have written so far in this entry matters.

At all.

When you listened to the audio comparison just now, could you tell the difference? If you couldn’t, don’t be ashamed! As VO talent, we are constantly looking for ways to increase the value of our services, and one of the ways we often decide to increase the value of our services is by making investments in our home studio. The compulsion to improve our audio quality is not abnormal by any means–hell, if you’re a voice actor who isn’t at all concerned with audio quality, then chances are you’re not doing very well–but at a certain point, it no longer matters that much. It eventually gets to a point where, no matter how expensive or “high-end” your equipment is, the only people who are going to be able to tell the differences in the audio are audio dorks. For that matter, the differences aren’t even a matter of “good” vs “bad,” it’s just differences in sound that will be better for certain applications. If you look at the entirety of the video, you’ll note that the two Neumanns were used for different applications (namely acoustic guitar, singing, and voice-over), and that the engineers noted a preference for different models depending on the application.

Now, the next question you may ask is, “Dave, if you’re just gonna tell me what happens in the video, why did you have me start and stop watching at a specific point?”

Well, that’s because of an interesting find I found in this video, an audio conference with established audio professionals (as in, click this blue text to view it). In fact, this thing is such a freaking treasure trove of audio info that the discussions to be had about specific points in the video will probably supply me a few more audioblog entries! So I won’t discuss all of the points made at length, but one of the first points made was a very interesting one: if a listener has reason to assume that certain audio samples will be different, they will listen for those differences, and remember the audio samples differently than those who were not listening for differences. To quote presenter James Johnston, “This is not deception, this is just the way your brain works.”

So this audioblog entry was really just an experiment to see if people would notice differences if they weren’t told to listen for them. I’m very curious to know how many of you went back and re-listened to that i vs ai comparison video after I made my intentions more clear. Did you notice differences between the i and the ai models after re-listening? Well, you may not be able to attribute that to actually hearing the differences, so much as you may attribute that to the fact that you were told to listen for differences.

If you’ve managed to swim through that Sea of Nerd just there, there is, once again, a larger point to be made about VO even for non-nerds, and it’s this: audio quality is important, but not to the extreme. Yes, it’s very important, but it’s not as though every audio sample is going to be submitted to Skywalker Ranch for complicated audio analysis. Most of our clients aren’t going to be listening to our audio samples going, “Eh, it could have been less compressed, or perhaps a little more emphasis could have been put on the high-end frequencies.” They’re just listening to our audio and going, “Um…….yeah. Yeah, sounds good.” Or they’re listening to it and going, “Um…….neh, not diggin’ it too much.”

So while audio quality is definitely important, eventually it gets to a point where only nerds–nerds who are actively listening for the sake of incredibly specific analysis–will be able to discern any differences. If you really want to stand out, then it’s your acting skills and ability to interpret your clients’ copy that will truly be the deal-breaker!

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DAVE’S AUDIOBLOG ENTRY #9: Why I Submitted…no, I mean why I submitted to trends rather than trying to change the course of established trends. What did you think I meant?

The Sennheiser 416: a popular voice-over mic and, more significantly, a symbol of Ernie Anderson’s legacy.

DON’T WANNA READ? THEN LISTEN!:

The microphone you see near the top of this blog entry is the Sennheiser 416 shotgun microphone. It’s extremely popular in the L.A. area, and many VO talent praise it for its “up close and personal” sound that can cut through the toughest of music and sound effects mixes. However, this mic was not at all designed with VO in mind. So how did it get so popular in the VO world? It got popular, and became one of the most used mics in the VO industry…all because a man named Ernie Anderson was difficult to work with.

I suspect many people who have been doing VO for are while are familiar with this story, but for the benefit of those who aren’t—and because I love talkin’ about it—it bears repeating. You see, one of my biggest influences in the technical world of voiceovers was the late Mike Sommer, who tragically died late last year. I learned so much from him, but one of my favorite stories that he was able to impart to me was the “origin story” (for lack of a better term) of the Sennheiser 416.

Again, for the benefit of those who don’t know, a shotgun mic is a thin, longer mic that is designed to zoom in on a single source of sound. In doing so, it cuts through a lot of background noise so that whoever the mic is pointed towards can be heard accurately and clearly. It was designed primarily for film, TV, and on-site news reporting where someone needed to be heard above other background noise (for the record, shotgun mics don’t eliminate background noise, they only mitigate it, but often that’s all people who were using the mic were asking for). As such, it was not primarily designed with VO in mind.

To be fair, the only mic made so far that was constructed and actively advertised as being a “VO mic” is Harlan Hogan’s MXL VO:1-A mic, as most other mics that voice actors use were made with musicians and vocalists in mind (including the legendary Neumann U87). However, those are very sensitive condenser microphones that need to be in very carefully treated recording environments, because they will pick up EV-ER-Y-THING. Going into a booth and recording voice-overs behind a sensitive mic had long been considered the standard for the voice-over industry…

…Until one day…

Back in the late 70’s, the 80’s, and the early 90’s, when the industry was much smaller, the king of the industry was a voice actor by the name of Ernie Anderson. Anderson had a deep, warm, kind but authoritative voice that he put to use for pretty much everything ABC did. In fact, on one appearance on the Dave Letterman show, when introducing himself he said, “I am the voice-over for ABC.” I have been casually told by people who knew Ernie that he was a nice guy, with a very wry sense of humor.

He was, however, also known for not being the easiest man to work with. He swore constantly, he rarely had anything nice to say about the copy he was given to read (or the writers who wrote it), and if he was in a bad mood, he wouldn’t attempt to hide it.

No, seriously. Here’s a few outtakes of his. I’ve transcribed them for those who prefer to read, but Ernie’s actual audio samples have been inserted (and censored) into my audio narration of this blog entry.

ERNIE: “Soooo, if any of you or your friends—AWW, JESUS!”

ERNIE: “JESUS CHRIST!”

ERNIE: “I’m ****** leaving here!”

ERNIE: “Roll the ****** thing and shut her up. Just say ‘we’re rolling, quiet on the set.'”

ERNIE: “It ain’t gonna mean one more ****** video, Jesus God…there is a way to do this ****. And this isn’t it.”

ERNIE: “Aww, ****! Call Vince! I’m part of the ****** show, I don’t want to have to repeat—(producer interjects)—no [you may not have said anything], but you gave me that god-**** look.”

ERNIE: “Jesus, this is terrible ****** writing.”

ERNIE: “See…I’m gonna tell you how you can save this piece of ****.”

ERNIE: “Where do they find these ****** writers?”

ERNIE: “WHOEVER is responsible for producing this thing has no idea what the **** they’re doing!”

ERNIE: “Let me just also say that not only did I think it was not funny, I didn’t think it was well-done.”

ERNIE: “And, you’ll meet our special gue–**** it, *****, ****!”

ERNIE: “And you’ll meet our special gue–AWW, ****!”

ERNIE: “I’m not gonna do that whole ****** thing again—(producer tells him to “chill out”)—I’m chilled out, you should see me when I’m really ******.”

ERNIE: “WHERE ARE YOU, *******!? ****, ****!”

See? Told ya.

So one day, Ernie decided that he was fed up with being in a stuffy booth, and said that if he was going to be constantly doing so much voice-over work, he wanted to be comfortable and sit in the bigger, more comfortable mixing room. If I made that request today, the clients and engineers would tell me, “too bad,” as they would for almost every other voice actor. Ernie was the king back in the day though, so rather than tellin’ him, “too bad,” they immediately began looking for ways to make him more comfortable.

Enter the Sennheiser 416.

The problem with having Ernie work in the mixing room was that it was not as acoustically conditioned as the booth was. Furthermore, there were a ton of noisy, analog editing machines (remember that this was long before everything went digital). An engineer who was working with Ernie walked over to a nearby TV set and grabbed a 416. He set it up in the mixing room, figuring that a shotgun mic would help cut through the background noise of the editing machines. Some acoustic foam was slapped on the walls of the mixing room, and they tested Ernie out on it. They thought he sounded good, he thought he sounded good…and he was comfortable. From that point on, Ernie carried a 416 to all of his gigs, and never worked in a booth again unless it was an absolute necessity.

In being difficult to work with and demanding certain working conditions, Ernie would perhaps unknowingly affect an entire industry. All of a sudden, EVERY studio had a 416 on hand specifically with voice-overs in mind. Especially for deeper-voiced male voice actors who did promos, like Ernie did. It’s so popular in Los Angeles, where he worked, that the mic was eventually given the nickname, “The LA Mic.”

Before I go any further, I’d like to be clear that I’m not endorsing any particular microphone for anybody’s voice-over needs (you go to George Whittam for that).  In fact, many people don’t have nice things to say about the 416, and the general consensus is that it sounds horrid on female voices. In fact, popular character voice actor Corey Burton wrote an entire article—which I’ll link to here—describing in great detail why he absolutely LOATHES this mic.

Rather, I want to talk about something else that absolutely amazes me to this day—that there was a guy whose influence was so powerful that an entire industry essentially adapted to his requirements…and all because he was uncomfortable and difficult to work with! How many among us can ever say that we have that kind of influence? Ernie may have set trends, but most of us have to follow trends.

So that got me wondering…to what extent is it our job to set trends as voice actors, and to what extend is it our job to follow trends as voice actors? On the one hand, we have to be able to do what’s popular as a way of being marketable, but on the other hand, we have to inject our own unique personalities into VO as a way of establishing our own unique brand. Several of my fellow voice actors have said, “The VO industry has enough voices, they don’t want another voice, they want you.”

I go back and forth about that. Yes, clients nowadays don’t want anything too generic. Leaving one’s mark on the VO world makes their VO projects not only memorable, but in many ways profitable.  It’s also certainly nice to think that someone wants you, and when you get to the top of show biz, your very name can be your brand. In other words, rather than making your brand, “the tough, rugged, macho voice,” when you’re at the top, you have the power to brand yourself by simply stating your name—i.e., “My name’s Harrison Ford.” Ford can simply book jobs because he’s his own brand!

How many of us will reach that level, though? In the end, we have to provide a service to clients and give them what they want. They’re only so interested in someone who’s obsessed with their voice and putting their mark on another product, clients want someone who will accurately communicate their message, whether it be a promo, a commercial, or a character. Hence the reason that “voice acting” is considered “acting,” not talking in front of a microphone. If a client calls me back and tells me to deliver a piece of copy differently, it would be unbelievably rude of me to tell them how to do their job and say…well, actually, let’s drop another quote of Ernie’s.

ERNIE: “(In response to a producer): **** you. I’m not even gonna talk to you.”

ERNIE: “I won’t walk out the door if I don’t think it’s right.”

I could never get away with that. So, who knows what different life experiences will affect my opinion. For right now, though, here’s what it is: clients want voice actors who can deliver what they want. Injecting your own personality in small doses is a great idea to keep it from being too generic, but make your personality the absolute center of the project, and you’ll be treading too far from popular trends. The very same trends that clients hire us to follow.

Maybe some of us will reach the level one day where our name is our brand. In the mean time, whenever I see a 416, in my mind, I can hear Ernie Anderson’s deep, warm, kind but authoritative voice, saying…

ERNIE: “I am sitting here ******* dying!”

PS: For those interested, I’ve attached a separate audio clip at the bottom of this article that contains a string of Ernie’s outtakes, totaling ten minutes. They’re absolutely hilarious, and just like the samples used in this blog entry, all instances of swearing have been beeped out in the interest of considering those with sensitive tastes. Still, be careful how loud your speakers are when you listen to this.

ERNIE’S (BEEP)ING HILARIOUS OUTTAKES:

Ernie Anderson: Not only was he a legendary voice actor, but if the outtake at 7:39 is anything to go by, then if he had a horse, he’d buy it oats and **** it.