C’mon…that’s not how it works.
DON’T WANNA READ? THEN LISTEN!:
When I set first set out to make a bog late last year, I asked the VO community for advice on what makes a good blog. The most interesting thing, to me, was how consistently I received two particular pieces of advice that were completely contradictory! The first one was, “Personalize your blog, so you can make sure it’s unique.” The other piece of advice was, “Don’t talk about yourself.”
…Umm…wait, what? Am I, like, the only one who was confused when I read that?
And I friggin’ heard it over and over again, too!
“Make sure that your blog is unique to you.”
“Don’t talk about yourself.”
“Personalize your blog.”
“Don’t write ‘ME-ME-ME’ Stories, no one will read them.”
“The best voice actors are the voice actors who let their unique experiences and relationship with words guide the delivery of their copy, and it’s the same thing with a blog.”
“Nobody cares about your personal trials and tribulations, they’ve got their own to worry about, especially since it’s mostly other VO talent who will read it.”
“Only by making your blog personal can you make it stand out among the cluttered blogosphere.”
“Don’t talk about yourself, that’s just advertising.”
The best conclusion I could come to was that good blogs were blogs where the authors kept their personal experiences brief, and then used them to talk about a larger point that was relevant to the VO community at large. So there were personal experiences, sure, but they were usually summed up in a sentence or two before moving on to talk about the bigger picture. For that reason, there is a line that divides blogging and advertising, but it’s pretty razor-thin if you think about it.
For example, here’s something I’ve been really conflicted about. Recently, I got a new website and a spiffy new logo created for me, and–
Wai-wai-wait, hold on, hold on! I’m getting to a broader point, I promise!
Anyway. I was thinking about writing an audioblog entry about the process behind its conception, and why I like my new website so much. The idea, of course, being that I would be starting a conversation about the larger, broader topic of what I think makes a good website (unique design, downloadable demos, easily-accessed contact info, stuff like that). The thing is, every time I sat down to write that entry, I kept thinking to myself, “Hold on…am I advertising? I don’t mean to…how do I make that last sentence sound more helpful and less like the copy for an infomercial…?”
There are a few audioblog entries that I simply never went through with for that exact reason. They just sat in my draft folder, and never saw the light of day. I started from scratch, because I couldn’t help but think, “Hold on…of what use is this to someone else? Not much at all, really.”
I set out, long ago, to divide my blog and my website as distinctly as I possibly could with regard to its goals. I’m not saying I don’t advertise myself. I have to. Go to my website, or my Facebook page (page, not profile), my Tumblr account, or a couple other social media profiles that aren’t particularly conversation-centered…and you’ll find that I advertise the living hell out of myself. Like I said, we have to, it’s the nature of our business. If no one is aware we exist, we can’t expect to get work. My goal, though, was to make sure, to the extent that I could, that my blog would be an open conversation, for anyone, on all things VO. My audience, after all, is mostly other VO talent. I’d have to imagine that if I just turned my blog into a long rant about myself, that the immediate reaction’s just gonna be, “Uh-huh, that’s nice Dave, we don’t care.”
So, for however little it’s worth, here are a few ways I tried to make my blog personal without turning it into a glorified ad.
1) Keep your personal experiences brief. A sentence or two, but a paragraph at the most. One of my earliest blog entries, entry #4, was an entry in which I talked about why I got into acting–namely, because I’m autistic, and wanted to get to understand people better. Personal, sure, but not very relevant to the vast majority of my other readers. Not surprisingly, it’s one of my least shared entries.
2) Add a (somewhat) unique feature to it. For me, that was the narration feature. I figured, I’m in voice-over, so it only makes sense for me to narrate my own entries, right? I figured it would give a personal touch. Sure, many people won’t listen and would prefer just to read, but the narration feature is there if they want it.
3) Add a blogroll, or a list of other blogs people can check out. It’s a nice little way of sayin’, “Hey, I’m not the center of the universe.”
4) Link to other social media in general. I post my audioblog entries in a number of forums on Linkedin, and whenever I find that good discussion has arisen on a particular thread, I go back and edit my audioblog entries to include links to those discussion threads. I think other people bring up great points about my entries and further the discussion to the point where I want future readers to know about it.
5) Acknowledge that it’s partially impossible. My website is for advertising, and my blog is for discussion, and I try to keep the two separate…but there’s no denying that my blog will help me a little bit on the advertising end. Each blog entry makes me a tad more Google-friendly (something we ALL want, let’s be honest), and while I don’t claim myself to be a VO superstar by any means, it did help my internet presence–more people knew who I was after I started blogging than before.
I guess a funny way to end this entry would be a sentence with some sort of “wink-wink” humor to the effect of, “So remember, make your posts relevant, and don’t advertise yourself…like placing videos to projects you did, such as this one I recently completed for Miken Accu-Flex 2.0 hockey sticks.” However, I’m not going to do that. I would never, ever, EVER post videos of VO projects I recently completed below this paragraph.
Okay, sorry, now I backed myself into an uncomfortable position where I have to post the video to make the joke work–you don’t have to watch it, go ahead and ignore it if you want!